Erika Barootes of Pratum Consulting leads a session on crafting impactful passion pitches during the Community Futures Crowsnest Pass Women in Business event, inspiring over 30 attendees to refine their communication skills and share their stories. Submitted photo
Nicholas L. M. Allen
Dec 4, 2024
Over 30 women gathered to elevate their passion pitches
Women from across the region came together at a Community Futures Crowsnest Pass event focused on empowering women in business. Held recently, the event drew over 30 attendees, including participants from Waterton and Fort Macleod, to refine their communication skills and build lasting connections.
The event’s theme, “Elevating Your Passion Pitch,” underscored the importance of authenticity and approachability in crafting a personal or professional story.
Erika Barootes of Pratum Consulting led the session, guiding participants through techniques to improve their storytelling and delivering insights honed from years of experience in politics, media, and leadership coaching.
“Watching one attendee’s pitch evolve from non-confident to extraordinary through three trials was a standout moment,” said Brandy Fehr, Community Futures Crowsnest Pass’ marketing coordinator, “The room erupted in cheers and even goosebumps as Erika coached her through the process, showcasing the power of support and collaboration.”
Barootes, a seasoned media contributor, political strategist, and Certified Performance Coach, brought her expertise to the event. Her background includes coaching elected officials, leading communications in Alberta’s legislature, and hosting The Discourse, a podcast offering opposing political viewpoints to foster understanding among Albertans.
The event also fostered camaraderie among participants, with laughter and meaningful exchanges filling the room.
“Erika’s humour made everyone feel welcome, heard, and comfortable, breaking the ice and setting the tone for a lively and engaging session,” said Fehr.
Feedback from attendees has been overwhelmingly positive, with Community Futures Crowsnest Pass committed to hosting similar events in the future.
“We’re proud to provide a space for women to network, share experiences, and support each other’s professional growth,” Fehr added.
Women new to the region or interested in connecting with others in business and leadership roles are encouraged to attend future events.
For more information, visit the Community Futures Crowsnest Pass website.