Products at the Dr. Bert Skincare store front. Dr. Bert Skincare photo.
Nicholas L. M. Allen
Apr 12, 2023
Dr. Bert Skincare has recently rebranded and released a full online store with a whole new product line as well as their “refillery” for all the products they provide.
Dr. Bert Skincare has recently rebranded and released a full online store with a whole new product line as well as their “refillery” for all the products they provide.
“We’re a local skin care company founded by a local surgeon who has his medical degree, and he has created this medical grade skin care line at wholesale affordable prices,” said Public Relations and Digital Marketing Director Sidney Stella.
According to their website, CEO and Founder Dr. Bert Reitsma founded the business on a simple principle: clean, medical-grade beauty should be accessible and affordable to all. The products can be refilled, which results in a 93 per cent waste reduction.
“We do refill products in store, and we are eco-friendly. Everything is reusable and every skin care product that we sell has a refill product that you can purchase... You can buy the refill packages and just keep refilling your products at home,” said Stella.
All the products are made locally in the Pass, including labels. Another big development for the business is they now offer wholesale sales. Dr. Bert Skincare is now in the process of reaching out to retailers to sell their products at wholesale prices. Stella said they even have a separate portal now for wholesale purchasers on their website.
“We’re always open to partnerships with local businesses to carry our product in their store,” added Stella.
The first partnership they have in the community is with Pharmasave in Blairmore. Stella said they reached out to them about carrying Dr. Bert Skincare products in the store.
“We have a full men’s line now so it’s not just skin care for women,” said Stella.
They are also selling a Bakuchiol Serum which the website said is “powered by Bakuchiol, a plant-based alternative to retinol, this lightweight serum eases the appearance of fine lines and wrinkles without disrupting skin” .
There is also a loyalty program the business runs which allows for numerous savings with a chance for 20 per cent off with each online review.
Stella added they also try to give back with donations, including the Alpha House in Lethbridge, which as of January 2, 2023, is no longer operating the Lethbridge Shelter and Stabilization Centre.
“In August [2022] the Dr. Bert Skincare Team spent the day donating their Sunscreen SPF Skincare line, which includes their best-selling Sunscreen SPF 30, Sunscreen SPF 30 Refill, and SPF 30 Lip Balm products, to the Lethbridge Shelter & Resource Centre. The team at Dr. Bert Skincare was happy to help those in need stay safe in the sun in the hot summer heat,” according to a release from the business.
More information is available at drbertskincare.com.