March 13th, 2019 ~ Vol. 89 No. 11
Crowsnest Pass Property Management Win Award
Crowsnest Pass Herald Front Page
David Selles
Pass Herald Reporter
Crowsnest Pass Property Management returned from Edmonton winners of The Alberta Chamber 2019 Marketing Award of Distinction.
The business was named as a finalist earlier this year before receiving the award on March 1.

Loreena Russomanno, Owner of Crowsnest Pass Property Management, says that it’s a great feeling to be validated for her accomplishments.

“It’s a great feeling to be validated. I knew that my marketing was strong and effective by studying my analytics, and watching my business grow every year but now to be recognized by a group of impartial judges who determined that my marketing is top in the province is a true honor and so exciting for my company.”

Russomanno says the start to this process was only made possible by the relationships she creates with her property owners.

“I am very selective of who I work with so as a direct result all the property owners in my portfolio are amazing. They have always acknowledged and encouraged my marketing efforts and that appreciation is what kept me motivated to go above and beyond. I was honored when one of them took the time to nominate me.”
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Becoming nominated was already monumental but with her unique approach for marketing the area of the Crowsnest Pass, her nomination quickly turned into being a finalist.

“The tipping point was my unique approach of developing Passquatch’s character as mischievous and using him and his shenanigans to highlight Crowsnest Pass in all of its beauty, along with the fact that I was marketing Crowsnest Pass (tourism and relocation) as well as my company.”

As for winning the award, Russomanno says the key to that was surrounding herself with specific people, including Sue Aris.

“Encouragement, laughter and support are essential elements of any victory. When you surround yourself with a team of high achievers who have the desire to see everyone succeed, success is inevitable. In amongst them is my friend and mentor, Sue Aris, who has been on my side for the last 10 years. Her insight, humor and encouragement has been priceless; add to that my family and friends cheering me on and I have had the best examples to follow and support team that any growing business would benefit from.”
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As for what winning the award means exposure wise for her company, Russomanno believes the understanding between Alberta and their businesses is exposure enough.

“The exposure is province wide and I am thrilled to be a part of Alberta business sector. They understand that our success is their success; it is a team I am proud to be a part of. The exposure from that alone is priceless.”

Russomanno says know that her plans for the near future are to enjoy the win and then will start thinking about what’s next for her and the company after that.

“My husband and I will book a flight to somewhere warm, compliments of one of my property owners, to celebrate and enjoy some down time before I take things to the next level with my company. It’s going to be exciting but I will wait until I am about to implement it before I share.”
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March 13th, 2019 ~ Vol. 89 No. 11
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