August 2nd, 2017 ~ Vol. 87 No. 31
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Crowsnest Pass Herald Front Page
It’s no secret that the newspaper industry is in trouble. With the new age of Facebook, people have forgotten how important real news is. In general, the older generation gets the value of newspapers and real reporting. However, I wonder about the younger ones.

Sometimes it seems to me that they are willing to believe anything they read on social media. If I wrote half the things in my paper that I’ve seen on social media, I would have been sued and lost a dozen times over.

Advertising firms are now full of ‘Generation Y and Z’ employees. This is the generation of Facebook and social media. So for them, they truly believe that no one reads a newspaper and that information is gathered on the web. As a result, they spend their advertising dollars on social media sites, not print media.

As a result, newspapers are taking a huge hit.
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I don’t know about you, but I’m a huge Facebook’er, but I move past the ads without even reading them or leaving the site period because they actually annoying to me. Also, I find that ‘Generation Z’, which my 18-year-old son is a part of, don’t actually use Facebook anymore. They are on Twitter and Snapchat.

We lost a huge car advertiser in our paper around a year ago. They chose to go the path of social media and recently, I heard they are suffering in sales. Maybe it’s the economy, but maybe, just maybe, it’s because their advertising plan isn’t working.

I feel with the age of Donald Trump, people are really questioning Tweets and social media and are going back to mainstream print news to get the facts. Newspapers are the watchdog of the government.
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WE are the check and balance. So the long and short of this editorial is that I believe newspapers are gaining their foothold back in the information world. People have decided to not be sheep and actually educate themselves based on facts, not random posts.

When I was at our newspaper conference in June, we had a guest speaker and he made a comment that resonated with me. He said that a community without a local newspaper is a dying community. It’s been touch-and-go here in the Crowsnest Pass for a few years with our little business but somehow, I seem to make it work.

We are closed for a week. My staff and I need a much-needed rest. I guess the news will go on, but without us at the helm. I hope it’s accurate, but if you are getting it on social media, good luck.

I hope you enjoy your week as much as I am going to enjoy it with my boys. Next issue of the Pass Herald is August 16. I’m going to enjoy my ‘Garden of Eden’.

At least that’s the way I see it.
 
LS
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August 2nd, 2017 ~ Vol. 87 No. 31
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